Data-driven storytelling and strategic communications for science, environment, energy, technology, financial and professional services

I help organisations navigate complex topics, get the most out of their experts, connect with audiences in a meaningful way, and achieve their marketing & communication objectives.

Writer. Project Manager. Scientist. Communications expert.

    • Copywriting

    • Editing & proofing

    • Content strategy

    • Tone & voice

    • Content planning and brief creation

    • Content management

    • Social media management

    • Creative direction

    • Thought leadership

    • Articles & features

    • White papers & reports

    • Landing pages & web content

    • Social content

    • Presentations

    • External & internal communications

    • Content plans & management

Portfolio

Creative & social copy
Forestry England

Forestry England South West were looking to drive membership sales in late winter, typically a slow time for new sign ups. Working via agency Fable & Verse, I concepted and wrote copy for a 3-month meta campaign, shaped around four distinct customer personas and tailored for targeting and re-targeting funnel stages.

  • Reach - Over 1 million

  • Return on ad spend - 131%

  • Membership sales - 252% over campaign expectations

White paper
Supply chain technology

This client wanted to create a specific, high-value white paper resource to grow its customer base in life sciences.

Via an agency, I led on interviews, research, planning and write-up for an in-depth exploration of how cloud-based labelling solutions can offer improved compliance, greater efficiency, and cost savings while driving sustainability in life sciences.

Access the PDF here.

Thought leadership
Connected Energy

Connected Energy were looking to speak directly to a facilities management audience to highlight how their intelligent battery energy storage systems (BESS) can provide industrial and commercial facilities with a quick route to energy independence, financial resilience and lasting sustainability gains.

This feature piece was published in the May 2023 issue of Energy in Buildings and Infrastructure magazine.

Web copy
Milexia

Milexia sought to refresh and restructure its webpages for two key industries.

I carried out interviews, research, iterative copywriting and UI strategy in close collaboration with SMEs and design teams, boosting reader value and SEO performance while improving navigation to relevant CTAs and product categories.

Click the links below to see updated landing pages, service pages and product copy for Milexia’s Scientific Instrumentation (SI) and Satellite Communications (SatCom) industries.

Expert insight articles
Milexia

Subject matter experts at Milexia had identified a range of topics they wanted to create content on to build their authority and SEO performance in specific areas, but struggled with finding time and shaping information for broad audiences.

Using interviews and independent research, I structured and wrote expert insight articles like ‘The Rise of Ka-Band Solid State Power Amplifiers (SSPAs) in Teleport Technology’, as well as pieces on additive manufacturing and innovations in solar cell production.

Read the SatCom piece here.

Thought leadership
Keyholding Company

I developed and wrote a number of articles for The Keyholding Company, helping them to expand their share of voice in tech-enabled security and position themselves as the industry leaders by showcasing their understanding of emerging risk and ongoing innovation in digital tools for security.

Read the piece on AI adoption in physical security here.

Case studies, capability statements, thought leadership, web copy, social content, video
WCL Infrastructure

As the Content & Marketing Manager for this infrastructure management consultancy, I developed and led on content strategy, created a range of high-value content pieces, and oversaw a rebrand of the business.

I carried out end-to-end delivery of case studies, capability statements, and thought leadership content (both long-form and social).

I identified, engaged and worked closely with designers, web developers and videographers to lead creation or update of key assets, from a total website redesign/rebuild to videos and high quality reports.

Visit the website or read a case study.

SEO articles
The Goat Agency

Monthly articles that keep The Goat Agency at the forefront of emerging trends in digital marketing and advertising, helping them rank for key search terms and communicate their deep expertise and dominance in the sector.

My approach blends reader value, contemporary data, a compelling and clear voice, and natural SEO optimisation to create monthly blogs that perform well in terms of reach, ranking and engagement while burnishing their brand authority.

Read a recent piece on how businesses can adapt to new advertising regulations and managing risk.

Testimonials

Jim Gilliatt
Account Director at WCL Infrastructure

“Niall has been central in supporting the growth of the business. Since we’ve partnered with him, our tone, the relevance of our messaging, our website and visual brand, and the quality of our key content outputs have all been significantly uplifted.

Niall has a unique ability to sit down with us as subject matter experts, extract the complex nuances of what we do, and translate that into compelling, high-impact content of different kinds. He has led our content creation strategy with a perfect balance of professional discipline and creative flair.”

Emily Belle
Senior Content Marketing Executive at The Goat Agency

“We’re consistently impressed by his motivation, creative approach, and reliability in meeting deadlines. His content has been instrumental in significantly improving our SEO rankings and driving dramatic increases in organic traffic. Crucially, Niall is able to seamlessly adopt our tone of voice, making every piece feel like an extension of Goat.”

Jade Whittaker
Head of Product at Wiser

“Excellent copywriter and creative content producer. Niall works professionally and quickly, making him one of the most reliable content writers I have enjoyed working with. Niall has a beautiful comprehension of creative and B2B briefs and is willing to get stuck in as the needs adapt.”